Thinking Outside The Bottle: How The Wine Industry Is Embracing Sustainability

wine bottle packaging

Wine has all the time been one of the widespread alcoholic drinks with its international market income set at 340.8bn USD. In 2020, international wine consumption elevated from 226 million hectoliters in 2000 to 234 million hectoliters in 2020. While these numbers are spectacular, many wine corporations are revising the best way they do enterprise. An increase in client demand for corporations to implement extra sustainable approaches is leaving no trade unturned, together with the wine trade. Rising prices and challenges with provide chains, particularly for the reason that COVID-19 pandemic, have additionally had a direct impression on the wine trade in search of sustainable options.

Although a wine’s carbon footprint has little to do with the manufacturing of the wine itself, its packaging producer and provide chain administration contribute to local weather emissions and modifications. The International Wineries for Climate Action (IWCA) discovered that 40% of wineries’ emissions come from packaging and transportation.

But what’s the trade doing, and what extra can they do, to scale back these emissions? 

Ensuring higher requirements of sustainability

You could also be questioning how wine packaging might cut back its impression on the atmosphere when it typically is available in glass bottles that are regarded as eco-friendly. But there are a couple of methods to make these bottles extra so. For instance, utilizing cullet to fabricate bottles can cut back a wine bottle’s environmental impression within the first stage of its life cycle. Manufacturing new glass bottles could be power intensive as they require a temperature of 1700 levels Celsius of which the supply is pure gasoline combustion. Using recycled glass can cut back the quantity of power required to fabricate wine bottles.

However, a key consideration in making certain that wine bottles are constructed from recycled glass is encouraging shoppers to get rid of their empty bottles accurately. Although recycling has change into a norm for a lot of, merchandise don’t all the time have implicit recycling directions on them. This makes it tough and complicated for shoppers to know the right way to recycle merchandise accurately they usually find yourself in already overflowing landfills. Statistics present that roughly 80% of things buried in landfills may very well be recycled which signifies a necessity for corporations to coach their shoppers on the right way to recycle their merchandise higher. 

Sustainable packaging additionally includes streamlining logistics to lighten their environmental load. This contains rerouting provide chains. If one factor was obvious through the pandemic, it was that provide chains had been affected closely and confronted many challenges. But these challenges gave rise to alternatives to optimise transport and transportation. Some corporations made commitments to supply their bottles domestically which would scale back the space their merchandise needed to journey, and subsequently carbon emissions. Adjusting the designs for the packaging during which wine bottles are transported additionally contributes to considerably lowering the variety of supply journeys as a result of extra circumstances of bottles are in a position to match per truckload or cargo. These small modifications finally make an enormous distinction to the atmosphere in the long term. 

Glass wine bottles are often very heavy. This signifies that solely a restricted quantity of them could be transported at a time due to the entire weight. Moving to lighter weight bottles will assist cut back the quantity of packaging in addition to carbon emissions ensuing from transportation between vineyards and the tip client. Packaging options specialists, GPA Global, supply their shoppers high-end and customisable wine packaging. Their 100% compostable packs will showcase any premium wine with out compromising the atmosphere. GPA Global is dedicated to lowering its carbon footprint and taking accountability for his or her Scope 3 emissions in addition to affiliate corporations of their provide chain. Currently, they account for 20% of their Scope 3 emissions from their suppliers with a purpose to achieve 50% by 2030.

Wine Packaging is a Climate Decision

As worldwide commerce is recovering from the challenges it confronted as a result of pandemic, the wine trade is ready to see some modifications. Companies have needed to rethink their methods so as to get their merchandise from the vineyards to their finish shoppers. One of the most important responses was a quick flip in the direction of e-commerce to maintain gross sales transferring and this was a constructive as, in 2021, wine boasted a 40% share of on-line gross sales.

However, the pandemic wasn’t the one problem that the wine trade confronted prior to now three years. Climate change negatively impacted wine manufacturing in 2021 as excessive climate patterns in Europe severely affected wine producers. With 45% of the world’s wine being produced in Europe, specifically Italy, France and Spain, this resulted in a loss to the trade. Looking forward, these outcomes are a blaring signal that local weather change is actual and sustainability must be saved on the forefront. The wine trade is embracing modifications that can enhance their merchandise’ life cycle. If a bottle of wine is sustainable, it may be repurposed in order that the tip of its journey may give life to the start of the subsequent bottle and advert infinitum.

Companies from different industries also needs to take heed of the destructive function they may very well be enjoying in impacting the atmosphere.

Chipping away at even the smallest processes can have a big effect. Sustainability impacts everybody and that is proven by the impression it could possibly have on the wine trade. One of the most important drivers is to enhance packaging options so it’s vital to discover a producer that continues to take strides in embracing extra eco-friendly practices and selling lasting environmental and social modifications. Companies like GPA Global assist corporations to be clear about their processes from the start of every product’s life cycle to the tip. They additionally supply distinctive and premium packaging that’s tailor-made to your specs and necessities so you possibly can add worth to your merchandise with out negatively impacting the atmosphere.