ROI Archives - TwiceThink

How to Measure Content Marketing ROI (The Right Way)

When it comes to advertising and marketing, there isn’t any doubt ...

How to quantify the ROI of data using decision playbooks

I used to be speaking with a advertising VP at a ...

Chasing ROI: Transitioning from Walk to Run in the Content Maturity Model

Measuring the return on funding (ROI) of content material advertising is ...