Research Finds Evidence Of User Dissatisfaction With Google Results

New analysis printed by SEMRush signifies {that a} sure proportion of individuals looking on Google “aren’t satisfied with the results… and need to refine their queries” so as to discover what they’re in search of, in addition to different findings that point out some customers could also be having issue discovering what they want on Google.

This degree of dissatisfaction could clarify why a tweet evaluating Google to a dying mall resonated with hundreds of individuals.

According to the analysis printed by SEMRush:

“There’s a substantial amount of key phrase refinement at play right here.

If we mix the variety of Google clicks with the variety of key phrase modifications, we see that nearly 30% of persons are both refining or extending their searches not directly.”

Repeating search queries with barely totally different key phrases is a sign that customers won’t be happy with Google’s search outcomes.

Tweet About Unsatisfactory Google Search Results

A tweet noting that it’s troublesome to search out issues on Google went viral in October, receiving over 60,000 likes and over 7,000 retweets.

What was noticeable in regards to the tweet was that most of the responses famous that Google had issue understanding search queries, requiring customers to redo their queries with superior search operators like citation marks.

One individual tweeted that they need to strive utilizing citation marks.

Try utilizing ” “

— Elad Nof (@EladNof) October 25, 2022

But the one who began the dialogue rightly famous that customers shouldn’t must resort to superior search operators so as to drive Google to search out what they’re looking for.

She responded:

Some of the quote tweets are saying issues to the impact of “if you know the tricks, it still works,” which misses the purpose.

1. Quite a lot of the previous tips do not work anymore2. We should not have to do that exhausting to trick a search engine into giving helpful outcomes

— Emily Velasco (@MLE_Online) October 25, 2022

And one other individual tweeted that every one they need is for Google to search out what they’re looking for.

All I need is a search engine that searches for what I requested for!

— Rue Mohr (@RueNahcMohr) October 25, 2022

And it’s not simply non-SEOs who’re noticing that Google retains looking for the incorrect issues.

SEOs are noticing, too.

Sarah Carling tweeted a screenshot of a seek for what number of energy are in a bottle of wine.

Google modified the question and insisted that she was looking for what number of energy in a glass of wine as a substitute.

Or that there are solely 123 energy in an entire bottle of wine


— Sarah C (@SarahCarling) October 11, 2022

Here’s a screenshot of the identical search question with the phrase “bottle” in quotes.

Google nonetheless insists that the search question is a couple of “glass” of wine.

Screenshot of a Google Search Result

Research Finds Evidence Of User Dissatisfaction With Google Results

SEMRush Research Results

Users Search With Many Keywords

The analysis confirmed that 31.6% of desktop searchers use 1-2 key phrases. 31% of cellular system customers search with 1-2 key phrases.

38.2% % of desktop customers search with 3-4 key phrases. 39.9% of cellular customers search with 3-4 key phrases.

Now right here is the place search habits appears to get unusual as a result of it exhibits that customers at this time have a tendency to go looking utilizing lengthy key phrase phrases.

30.1% of desktop searches used 5-11+ key phrase phrases, whereas 29.1% of cellular searches used the identical quantity of key phrase searches.

Could it’s that some searchers are utilizing extra key phrase phrases as a result of they’re making an attempt tougher to search out what they’re in search of?

Other information revealed from the analysis appears to point that searchers are certainly having issue.

Users Make Multiple Queries For Same Search

Another information level found by SEMRush was that greater than half of desktop customers who carry out two searches in a row, accomplish that with key phrase phrases which might be related by 60% or extra key phrases.

SEMRush concludes that the information could possibly be interpreted as proof that customers expertise issue discovering what they’re looking for:

“We can see that about 55% of the times two searches are performed in a user’s journey contain keywords with a similarity rating of 0.6 (60%) or more, which could mean that many users aren’t satisfied with the results of the first SERP and need to refine their queries.”

The variety of searches with related key phrases is decrease for cellular search customers, 38.9%, however that’s nonetheless a major quantity of searches that must be reformulated, almost 40%.

Is It Harder to Find Answers With Google?

Many within the Twitter dialogue had been clearly dissatisfied with Google search.

Some within the search advertising and marketing group expressed the opinion that customers could have forgotten how dangerous search engines like google and yahoo was.

But the identical individual additionally admitted that they’ve to go looking with the phrase “reddit” so as to discover significant outcomes, implying that Google Search was not returning passable outcomes.

I’d like to see an actual longitudinal research of this over time – I believe we could have forgotten how poor search was (although I acknowledge that I append [reddit] to extra searches than I’d count on lately).

— Will Critchlow (@willcritchlow) October 26, 2022

How can Google be so good that customers must append the phrase of a dialogue group to search out the solutions they’re in search of?

Could it’s an issue with the content material that Google prefers to indicate?

For instance, when searching for a product that one has little information of, is a industrial evaluate website extra reliable than opinions expressed in a discussion board group by individuals who have truly used the merchandise?

Why is a solution on Reddit extra helpful than all the pictures, movies and content material websites Google exhibits within the search outcomes?

Google can discover solutions for a lot of complicated search queries.

A seek for “what actor played the candy colored clown?” ends in the right reply of Dean Stockwell, the actor who portrayed Ben within the movie Blue Velvet.

How can a search engine so superior additionally encourage a lot anguish in customers that over 70,000 individuals on Twitter agreed that Google was like a dying mall?


Read the SEMRush research results here