What had been the highest B2B content material advertising articles that printed on the TopRank Marketing weblog this 12 months?
Content encompasses almost every part we learn, watch, or hearken to, and as our CEO Lee Odden mentioned years in the past, it additionally represents a major a part of the explanation the necessity for search expertise started within the first place.
We’re pleased with the continued content material advertising successes our crew of entrepreneurs at TopRank Marketing have achieved throughout one other distinctive 12 months, for a wide-range of main B2B purchasers. As 2023 attracts ever nearer, we wished to take time to share our prime 10 content material advertising articles of the 12 months — every full of insights, greatest practices, analysis, examples, and a take a look at the longer term.
We’re additionally lucky to have a wealth of gifted B2B advertising professionals contributing to the TopRank B2B Marketing weblog — which can celebrates its twentieth 12 months in 2023.
This number of our prime 10 content material advertising posts of the 12 months can function a priceless useful resource, full of sensible examples and related subjects for digital B2B advertising professionals from CMOs to creators and copywriters.
We hope that you simply’ll discover these articles helpful properly into 2023 and much past.
Now, sit again and be part of us as we transfer on to the highest 10.
Our Most Popular Content Marketing Posts of 2022:
1. Fast-Forward: 4 Business Problems Solved by B2B Content Marketing — Joshua Nite
In our prime content material advertising put up of the 12 months, our senior content material advertising supervisor Joshua Nite shares how content material may also help construct relationships, objective, empathy and extra.
Businesses face distinctive issues connecting with patrons, and B2B content material advertising is well-positioned to unravel extra of them that you simply may suppose.
“Be a caring companion to your audience. After all, marketers are the keepers of data — we know these people and what they’re struggling with. We’re in a unique position to create uplifting content.” — Joshua Nite @NiteWrites Click To Tweet
2. The Business Case for Awesome B2B Content — Joshua Nite
What is the enterprise case for creatively superior B2B content material?
In our second hottest content material advertising put up of the 12 months, Joshua shares how superior content material with sensible amplification will get outcomes, together with 4 convincing examples that present why superior is healthier for B2B.
3. Triple Take: How to Make B2B Content Marketing More Influential, Authentic, and Credible — Nick Nelson
When content material is credible, genuine, and influential, it’s constructed to attain any B2B advertising goal.
In our third hottest content material advertising article of the 12 months, our senior content material advertising supervisor Nick Nelsonexamined what the info and specialists in our comprehensive 59-page 2022 B2B Influencer Marketing Research Report needed to say about making it occur.
“The #B2BIMReport from @TopRank found that relevance and trust outweigh expertise in terms of essential influencer qualities. It’s all about connection. #B2BInfluencerMarketing.” — Nick Nelson @NickNelsonMN Click To Tweet
4. The Gated Content Dilemma in B2B Marketing: Here Are the Best Practices — Joshua Nite
Q: How many lead gen entrepreneurs does it take to alter a lightbulb?
A: Please fill out the shape under and we’ll e-mail you the punchline.
In our fourth most-read B2B content material advertising article of the 12 months, Joshua Nite shares greatest practices for when you need to put your greatest content material behind a lead technology type, and once you undoubtedly shouldn’t.
“It’s not just about gated vs. ungated. It’s about how much content you gate, which content in the campaign should go behind that lead gen form, and how you bring the right audience to the content.” — Joshua Nite @NiteWrites Click To Tweet
5. B2B Content Marketing: Making Small Budgets Do Big Things — Nick Nelson
When advertising budgets are diminished, waste will be extra expensive than ever.
Make certain you’re steering away from inefficiency, as our personal Nick Nelson shared in our fifth hottest content material advertising put up of the 12 months, providing up 5 key tips to profit from restricted assets.
“The most reliable way to drive marketing results is to smartly invest more. This can lead to more ambitious campaigns and more robust promotion. But when a big budget isn’t available, B2B marketers can still do big things.” @NickNelsonMN Click To Tweet
6. Top 25 B2B Content Marketing Influencers and Experts To Follow #CMWorld 2022 — Lane R .Ellis
In our sixth hottest content material advertising article of the 12 months, we shared 25 prime B2B content material advertising influencers and specialists to observe and be taught from, together with:
- Ann Handley
- Tequia Burt
- Jay Acunzo
- Amanda Todorovich
- Amber Naslund
Many thanks go to all of the people who find themselves actively sharing data about content material advertising by partaking and serving to to raise others with eager perception and experience on the social internet. This record is a useful place to begin to increase your individual B2B content material advertising universe.
“A classic TopRank Marketing tradition that has been imitated in recent years but never duplicated is our annual list of content marketing experts ranked according to their social influence.” — Lane R. Ellis @lanerellis Click To Tweet
7. 5 Ways to Build B2B Content That Resonates With Your Audience, and Why They Work — Harry Mackin
B2B Marketing has a content material downside: choice makers are beginning to tune all of it out. The dangerous information? The downside isn’t them, it’s us. The higher information? We can repair it, and it gained’t even be that onerous.
In the seventh most learn content material advertising piece of the 12 months, our personal content material strategist Harry Mackin shares 5 methods to construct higher B2B content material that resonates along with your viewers, and why they work
“Great thought leadership works because it doesn’t stand alone. It’s contextual, it’s engaged with the industry and moment in which it was written, and, above all, it’s actionable.” — Harry Mackin Click To Tweet
8. The Secrets of Creating Inspired B2B Content Experiences, Revealed — Nick Nelson
B2B entrepreneurs have grown accustomed to promoting with information as an alternative of tales, and main with options as an alternative of outcomes.
In our eighth most-read content material content material advertising put up of the 12 months, Nick takes a detailed take a look at one among our CEO Lee Odden’s hottest shows that illustrated why that simply doesn’t work anymore.
(*10*)Click To Tweet
9. Content Contemplations: How We Process Information & Why B2B Marketers Must Craft Content That Elevates — Lane R. Ellis
How can B2B entrepreneurs craft content material that elevates, and what position do our most popular digital codecs play in making it occur?
Recent research information taking a look at content material codecs has deep implications in terms of creating on-line experiences that won’t solely be observed, however delight the senses whereas additionally answering our most necessary questions.
By understanding how we course of info, we are able to craft content material in codecs that elevate, encourage, and reply key questions.
In our ninth hottest content material advertising put up of the 12 months, I dug in with information from three current research.
“Understanding the human brain, with its exquisitely complex computational and filtering mechanisms, can go a long way towards learning the types of content that can perform the best in B2B marketing.” — Lane R. Ellis @lanerellis Click To Tweet
10. Here, There & Everywhere: What Does Best-Answer Content Mean For B2B Marketers in 2022? — Lane R. Ellis
What does right this moment’s best-answer B2B advertising content material seem like?
Providing that greatest resolution — or to make use of the time period our CEO and co-founder Lee Odden has been utilizing since no less than 2011 — being the most effective reply, might certainly be a singular resolution, nevertheless the hassle that B2B entrepreneurs have to make in 2022 to attain it has modified in a number of necessary methods.
From increasing digital channel touch-points and collaborating with specialists to elevating with authenticity, and presenting in experiential codecs and extra, I took a take a look at right this moment’s best-answer B2B content material to spherical our our record of the highest content material advertising article of the 12 months.
Thanks TopRank Marketing Readers & Writers
Thanks to you our readers, and to all of our prime content material advertising authors for contributing this sturdy group of the 10 content material advertising posts of 2022.
We printed dozens of posts this 12 months particularly in regards to the distinctive nature of B2B content material advertising, and plan to convey you much more in 2023, so keep tuned for a brand new 12 months of the most recent useful search business analysis and related perception.
Please tell us which content material advertising subjects and concepts you’d prefer to see us deal with for 2023 — we’d love to listen to your recommendations. Feel free to go away these ideas within the feedback part under.
Many thanks to every of you who learn our weblog recurrently, and to all of you who touch upon and share our posts on the TopRank Marketing social media channels at Twitter, LinkedIn, Facebook, Instagram, and YouTube.