Hunter Patterson of the Property Advocates Provides Tips To Manage Your Law Firms Social Media

Hunter Patterson of the Property Advocates Provides Tips To Manage Your Law Firms Social Media

Hunter Patterson of the Property Advocates Provides Tips To Manage Your Law Firms Social Media

Maintaining a vibrant social media presence is essential for any enterprise, however particularly so for legislation corporations. Hunter Patterson, the President and CEO of The Property Advocates, factors out that social media platforms are integral to any authorized advertising technique.

Firms that don’t keep a constructive presence on social media could possibly be shedding out on potential shoppers who want your providers. There are actually billions of worldwide customers throughout all the main social media platforms, offering limitless potential so that you can enhance your attain and your web site site visitors.

Below are some suggestions for managing your legislation agency’s social media pages.

Set a Social Media Policy

Before you even begin posting on social media, it’s a good suggestion to have an efficient coverage for managing your pages. Things can transfer rapidly on-line, so it’s advantageous to have a blueprint for what you’re going to do earlier than these items occur.

Setting a social media coverage will help you at all times keep on model and inside the agency’s requirements and voice, irrespective of who’s managing the web page. The coverage ought to define fundamentals equivalent to phrases/phrases to make use of and/or keep away from basic methods and approaches to do what and the way the group will talk.

Build Trust Through Education

People who’re trying to find authorized assist are sometimes in a susceptible place. They need to discover somebody they will belief and be guided down the proper path of their case.

Law corporations can construct this belief by educating potential shoppers on their social media pages. Create informative content material that positions you and your attorneys as thought leaders and specialists in your follow areas. This content material could be linked to blogs in your web site or brief movies.

“The content you post on social media should be short and sweet and provide answers to common questions about relatively minor issues in law,” stated Hunter Patterson of The Property Advocates. “The idea is to build trust with potential clients and answer their bigger and unique legal questions in a consultation.”

Stay Up to Date

Social media could be a good way to spice up your legislation agency’s visibility, however it may also be detrimental in case your pages look previous and out of date. Today, social media platforms function the first impression that many of your potential shoppers get of your follow. So, not solely should your pages be designed properly, however you additionally should present that you simply’re updated and even forward of the instances.

The main social media platforms are continuously including and altering options, offering customers with extra methods to achieve individuals on the platform. Law corporations shouldn’t solely know what these new options are, however they need to be daring in adopting them early and integrating them into their technique.

Hunter Patterson says that legislation corporations can present that they’re lively and engaged on social media by attempting out some of these new options as they’re launched.

Know Which Platforms to Use and How to Use Them

Law corporations usually go together with LinkedIn first because it’s an expert social media setting. It’s an amazing begin, as customers will count on to see your agency and attorneys create profiles that may showcase expertise and achievements. Hunter has discovered Postali’s “Social Content Strategy Guide,” to be a dependable useful resource for his legislation agency to just do that. The information recommends highlighting current case wins, posting agency information and updates, and publishing open positions, new hires, and promotions.

“Our talented staff at The Property Advocates have learned the importance of creating these types of posts to shine a spotlight on the incredible work we do on behalf of our clients,” Patterson says. “Over time, we’ve found this approach can even improve website traffic and client leads.”

Your agency additionally shouldn’t ignore Facebook, Twitter, and Instagram. Facebook permits customers to get a behind-the-scenes take a look at the interior workings of your agency, Postali says. Twitter can assist you add worth to the model by partaking with different customers. And Instagram can assist you achieve extra publicity and get engagement with potential shoppers.

The key to all of it is to cater the content material — each the sort and format — to what works finest on every particular person platform. 

About Hunter Patterson

As President and Chief Executive Officer of The Property Advocates, Hunter Patterson affords distinctive management and prime outcomes to shoppers and stakeholders. Hunter goals to stage the enjoying area between insurance coverage firms and policyholders by means of constant training, empowerment, {and professional} excellence. Hunter has earned the prestigious CPCU insurance coverage designation and graduated Magna Cum Laude in addition to Valedictorian of his class at the Barry University School of Law.