How To Hire Top SEO & Content Marketing Talent In 2023

Are you trying to develop your SEO and content material advertising and marketing groups in 2023?

Three in 4 employers report issue discovering the expertise they want, however don’t fear – we can assist you safe the certified candidates you’re searching for.

So, how will you rethink your recruiting technique to draw, rent, and retain high SEO and advertising and marketing expertise?

In this candidate-driven panorama, the bottom line is making certain that you simply’re providing the advantages at this time’s digital entrepreneurs worth most.

On November 2, I moderated a webinar with Shannon Vize, Content Strategy Lead at Conductor, and Tara Fitzgerald, Total Rewards Manager at Conductor.

Vize and Fitzgerald confirmed how one can set your digital advertising and marketing workforce up for fulfillment subsequent yr via a successful recruitment and retention technique.

Here is a abstract of the webinar. To entry your entire presentation, complete the form.

Key Takeaways For Hiring Managers

  • High demand + candidate-driven market = Competitive panorama with expertise in charge of the recruitment dialog.
  • Ensure your organization and job postings are interesting to your viewers.
  • Prioritize the advantages that candidates worth most: Inclusive/numerous firm tradition, work-life steadiness, profession improvement, flexibility, and aggressive compensation.
  • Consider a wholly off-site work atmosphere for many in-demand roles.

Look For These Top Skills For SEO & Content Hires

Sometimes, it may be difficult to find out if candidates possess the mandatory ability units when hiring a content material marketer or SEO specialist.

One option to appeal to extra certified candidates to your postings is by digging into the specifics of the function.

The most typical abilities for SEO are:

  • Google Analytics.
  • Keyword analysis.
  • Communication.
  • Data Studio (Dashboards).
  • Content technique.
  • The most typical abilities for content material entrepreneurs are:

  • Campaign technique/advertising and marketing.
  • Social media.
  • Communication.
  • Customer expertise/UX.
  • Editorial.
  • How To Hire Top SEO & Content Marketing Talent In 2023Conductor, November 2022

    If you’re starting to construct your SEO and content material workforce, lean into your inner recruiting or hiring company.

    [Find out what questions to ask when hiring and how to avoid a bad hire] Instantly access the webinar →

    As extra enterprise leaders acknowledge SEO as a necessary channel that drives high-quality, high-converting site visitors, extra firms will rent these specialists as we transfer into 2023.

    There’s a major enhance within the seek for hybrid and distant jobs, which underlines the significance of office flexibility and office environments.

    The Average Content Marketing & SEO Salaries For 2023

    The information under exhibits nationwide averages, nonetheless, salaries will fluctuate relying on the job description, what business your organization’s in, and the scale or income of your present group.

    Conductor, November 2022Conductor, November 2022

    Average Salary Compensation Benchmarks For 2023

     

    SEO Position

    Early Mid  

    Late

    SEO Specialist $37,000 $49,000 $67,000
    SEO Analyst $39,000 $50,000 $71,000
    SEO Manager $50,000 $73,000 $108,000
    SEO Director $70,000 $95,000 $139,000

     

     

    Content Position

    Early Mid  

    Late

    Copywriter $39,000 $55,000 $78,000
    Content Marketing Strategist $44,000 $64,000 $102,000
    Content Marketing Manager* $49,000 $75,000 $104,000
    Director Of Content $50,000 $90,000 $146,000
    • Early: 0-3 years*
    • Mid: 4-9 years”
    • Late: 10+ years*

    * On common

    The location additionally nonetheless performs an important function in compensation.

    [Know the hotspots for premium compensation] Instantly access the webinar →

    Retention Strategies For Organizations

    The work atmosphere is crucial, and enterprise leaders ought to weigh the affect that their organizational plans might have on retention charges and the way a lot it would price to switch key expertise.

    Know what your expertise values essentially the most.

    Here are the highest explanation why folks select to work for his or her present group:

    • Good work/life steadiness.
    • Learning & improvement alternatives.
    • A excessive wage or nice monetary advantages.

    You can navigate implementing one thing new by contemplating your workforce’s tradition and demographic match by understanding what they worth most.

    [Learn what people are searching for] Instantly access the webinar →

    [Slides] How To Hire Top SEO & Content Marketing Talent In 2023

    Here’s the presentation:

    Join Us For Our Next Webinar!

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    Image Credits

    Featured Image: Paulo Bobita/Search Engine Journal