How to Create an Editorial Calendar (+Free Template!)

Being a content material creator might be overwhelming. Keeping up with weblog posts, guides, and every part else on the agenda is difficult work!

Now, think about a system that retains monitor of all of the content material you need to create, all of the steps you’ve to take when creating it, and the place every bit of content material is at in its creation course of.

trello editorial calendar template

Sound like a distant dream? Well, it’s not. It’s known as an editorial calendar and on this submit, I’m going to present you precisely how to create one, with a free template too!

If you’re on the lookout for a means to streamline and pace up your work move, learn on.

Table of contents

What is an editorial calendar?

An editorial calendar is greater than only a schedule of your content material. It’s a visible software that lets one particular person or an complete group to plan, create, schedule, and promote content material—for the subsequent week, month, and even yr. It contains the duties, group members, and due dates concerned at each stage.

Why use an editorial calendar?

The advantages of utilizing an editorial calendar are many, however listed below are just a few:

  • More cohesive content material. When you propose out your content material prematurely, you may arrange it into themes and create items that help each other every month.
  • Save time. You all the time know precisely what content material to work on subsequent, taking writers block out of the equation. Plus, all your duties are prioritized and streamlined. Some editorial calendar instruments even have integrations the place you may publish and promote throughout a number of platforms directly.
  • Stay on monitor. An editorial calendar ensures that you simply and each group member can progress together with the timeline of a mission, and ensure no job is left undone or delayed.
  • Store concepts. Combining an thought financial institution together with your content material calendar may be very efficient thought capturing on the go, particularly for those who can entry your calendar on cellular.

In my expertise, utilizing an editorial calendar has made an incredible distinction in the best way I work and I’ve by no means appeared again. Procrastination usually happens once we don’t know what to do subsequent, and so we delay the work at hand.

But for me not less than, once I know that each one I would like to do is conduct the completely different duties listed in my particular checklists, I’m extra productive and I procrastinate a lot much less. Now, I hope it may well do the identical for you!

Keep studying and I’ll present you the way you should use a free template of a Trello-based editorial calendar.

How to create an editorial calendar

Here are some foundational rules to information you within the course of.

1. Establish a unfastened content material technique

While an editorial calendar can assist you to refine your content material technique, you do want to have an preliminary framework to start with. You can use our guide to creating a content strategy for a deeper dive, but here are some basic questions to start with.

  • What are your goals? Are you looking to increase organic traffic with blog posts, generate leads with gated content, produce sales enablement materials? This will help you answer the next question…
  • What type(s) of content are you making? For organic traffic, you’ll need SEO blog posts. For gated content, you’ll need to produce PDF ebooks. For sales enablement, you’ll need to create one-sheets and slide decks. For brand awareness and link building, you’ll likely need to write guest posts.
  • How much content do you want to publish? Based on the content type and team size, you should have some realistic goals and objectives for how much content you want to publish each week, month, and year.

editorial calendar - content marketing matrix

Image source

2. Lay out your work move

Once you’ve an thought of what content material you need to produce and the way a lot of it, you may lay out your workflow. This contains:

  • Your ideation course of. How do you discover, retailer, and handle your content material concepts?
  • search engine marketing optimizations. You’ll need to embrace key phrase analysis and on-site and off-site duties.
  • Lay out the completely different levels and particular actions of your workflow, and assign any tags, shade codes, or labels which might be essential to visualize and preserve manufacturing timelines.

3. Choose an editorial calendar software program

With an understanding of your technique, workflow, and group dimension, now you’ll want to discover out which software program is best suited for you and/or your group. Which is what this subsequent part will cowl.

editorial calendar example by monday

Image source

Editorial calendar instruments

There are a number of completely different approaches and instruments you should use to create your individual editorial calendar totally free.

Project administration software program

Project administration software program like Asana and Trello are sometimes the go-to for editorial calendars. My coworkers and I take advantage of the free model of Trello and we adore it! With Trello, you’ve a workspace and inside your workspace you may create boards. Within boards are playing cards the place you may add descriptions, checklists, labels, due dates, attachments, and extra. This makes it easy to maintain monitor of varied points of the content material creation course of.

trello editorial calendar template

You may invite others to work in your boards. This is nice for collaboration, however not the perfect for giant groups since it may well turn into fairly messy with too many playing cards and labels.

You can improve to the paid model for extra power-ups and highly effective integration options.

Keep studying to obtain our Trello editorial calendar template.


Spreadsheet software program like Excel and Google Sheets can be utilized for editorial calendars for those who don’t have the time to study new software program, however they’re extra handbook and never as visible. I’ve made an instance in a spreadsheet to exhibit what an editorial calendar in Excel/Google docs would possibly appear like. Feel free to make your individual based mostly on this suggestion.

editorial calendar template - spreadsheet

Regular calendars

Regular calendars like Outlook or Google Calendar might be good decisions for visualizing and scheduling duties quick and simple—plus you’ll get built-in reminders. Furthermore, you may create guidelines templates with particular duties throughout the completely different levels of the workflow, and paste them into the calendar word area to maintain monitor of what you’ve accomplished and what’s remaining.

Nevertheless, common calendars may not be the perfect if you’d like to maintain monitor of standing in an orderly method and see every part in a single look. Here’s a easy overview of how a month’s price of deliberate content material would possibly appear like in Google Calendar, with shade codes used to determine the kind of content material and standing.

editorial calendar example

Free Trello editorial calendar template

Ok! Let me share with you my Trello editorial calendar template. It works wonders for me in constructing out my content material advertising and marketing funnel, so I would like to share it with you!

Here’s the hyperlink:

Trello editorial calendar template

Here’s what it seems like:

trello editorial calendar template

And listed below are its three parts:

  • Lists: The lists are used to symbolize the completely different levels of content material, from ideation to promotion.
  • Checklists: The checklists are used to add duties to playing cards.
  • Labels: Colored labels symbolize statuses, for instance “Pending review”.

When you determine to make content material on considered one of your concepts, merely transfer the cardboard into the “date assigned” listing and set a date for it.

The lists

This Trello editorial calendar board consists of 6 lists:

  • Guest submit concepts: Stores all of your concepts for visitor content material
  • In-house submit concepts – Stores all of your concepts for personal content material
  • Date assigned – Content concepts that you’ve got scheduled
  • In progress – Content which might be within the making
  • Published – Published content material
  • Resources – Checklist templates and different sources.
  • As talked about above, every listing consists of playing cards, that are your content material concepts. You can add checklists, labels, and dates to every card.

    The checklists

    This editorial calendar has a number of completely different checklists, every related to completely different levels of the content material creation course of. Alright, however what sort of guidelines am I speaking about right here? Well, in actual fact, checklists for serving to you alongside each step of the method!

  • Keyword analysis – This is the very first guidelines you conduct when creating a chunk of content material. Here you may select between the free strategy, or the paid strategy utilizing Ahrefs. I take advantage of each strategies. I’ve made a submit on how to do free keyword research.
  • Review draft guidelines: Title, content material construction, name to motion, pictures recognized.
  • Review guidelines. Relevant when modifying your first draft and getting it prepared for publication. It’s mainly on-site search engine marketing stuff, optimizing for social media sharing, high quality test and so forth.trello editorial calendar template - review checklist
  • Publishing and preliminary promotion guidelines. For publishing and selling your content material. It’s a listing of a number of completely different channels to promote your content material in.
  • Follow-up promo guidelines. Promotion actions one yr after publication.
  • Pinterest publishing guidelines: Step-by-step guidelines on how to make pins and schedule them for post promotion on Pinterest.
  • To import any of those checklists right into a card:

  • Go to the cardboard by which you need to import a guidelines
  • Click the “Checklist” possibility on the cardboard’s right-hand facet.
  • Choose “Copy items from…” and select your supposed guidelines from the menu.
  • The labels

    In this template, I take advantage of labels for content material sort in addition to standing. This is nice for staying organized and in charge of your schedule.

    You can add new labels as nicely to customise it as you want. Here are the labels I take advantage of for content material sorts:

    • Blog submit
    • Video
    • Email e-newsletter
    • Guest submit
    • Freebie
    • Podcast episode
    • Passive earnings merchandise

    Here are the labels I take advantage of for content material standing:

    • Draft in progress
    • Pending evaluate
    • Scheduled (publish date)
    • Published

    trello editorial calendar template - labels

    How to get this free editorial calendar template

    Here’s the way you get your copy of the board:

  • If you don’t have a Trello account already, go join Trello at
  • Log in to your Trello account
  • Once signed up / logged in, click here
  • Now you ought to be contained in the board. Click the icon with the three dots on it on the prime proper, and select “More”.
  • Click on the “copy board” possibilitytrello editorial calendar template
  • Now return to your workspace overview in Trello. You ought to give you the chance to entry your new editorial calendar from there!
  • Pro suggestions for this editorial calendar

    Now I’ll go away you with some closing suggestions for getting probably the most out of this template!

    1. Customize to your liking

    Note that this editorial calendar is a template, and you may edit it the best way you need. The extra detailed customization is added to it, the higher. If it fits your wants as it’s, nice!

    2. Get Trello for cellular

    Download the Trello app in your cell phone and use the widget to seize concepts rapidly while you’re out and about. Here’s how

  • First, obtain and set up the Trello app from Appstore or Google Play
  • Second, add the widget to your cellphone’s widget space
  • Then, wait till you’re hit with a content material thought. Now, rapidly get your cellphone out and click on the widget’s “Add card” button
  • Choose the Trello board and the listing that you really want the cardboard to be added to. This can be considered one of your thought lists. Like this:trello editorial calendar template -card example
  • Finally, click on the “Add” button, and that’s it! Your new thought has been saved to your thought listing.
  • 3. Use the calendar power-up

    When the calendar power-up is activated in Trello you will notice the scheduled posts within the Trello calendar making up to a month’s price of content material seen at a look. Simply click on the calendar power-up situated on the prime of your board.

    trello editorial calendar template - calendar power up

    Now you’ll see a calendar with all of your playing cards seen on the assigned date, with its labels. I’ve accomplished some demo scheduling with playing cards in all of the completely different lists to present you the way it seems like within the Trello calendar

    editorial calendar example

    In the calendar view you might click on on the playing cards and think about them immediately from the calendar interface. Notice that each one the standing labels are additionally displaying, which provides you a superb overview of standing of all of the scheduled posts. The labels are defined in additional element under along with the opposite options of the board.

    4. Use Mammoth

    If you’ve a WordPress website and write your content material in Microsoft Word or in Google Docs, you should use a plugin known as Mammoth .docx converter to import a submit out of your writing consumer simply into WordPress!

    5. Use Yoast

    Now you may simply do the duties on this guidelines and get the stuff accomplished! The YOAST search engine marketing plugin may be very useful when working by means of this listing.

    Start constructing out your editorial calendar

    Using some type of an editorial calendar is a should for each content material creator. I hope you’ve loved studying this submit and that it has supplied you with some constructive worth.

    Enjoy this editorial calendar! I hope it makes a distinction in your workflow effectivity. Please go away a remark in case you have any questions and I’ll be glad to reply them the perfect I can!

    Thank you!

    About the writer

    René Frydson is a 33-year-old passionate digital marketer, blogger, and productiveness fanatic from a small metropolis known as Forde in Western Norway. Alongside his formal schooling in advertising and marketing administration with a specialty in digital advertising and marketing, Renè has 6+ years of expertise from his personal ventures on-line. He has hands-on expertise from his employment within the advertising and marketing division of a giant vitality firm in Norway. Join him over at the place he publishes fascinating and informative content material throughout the digital advertising and marketing and productiveness house.