G2 launches Market Intelligence dashboard

G2, the software program and providers evaluate web site, has launched G2 Market Intelligence, an interactive dashboard giving software program distributors elevated visibility into the info G2 gathers about in-market software program purchasers.

The knowledge, up to date in actual time and primarily based on verified G2 critiques, is meant to assist distributors keep up-to-date not solely in the marketplace basically but in addition on their opponents.

1.9 million critiques. G2 collects greater than 40 knowledge factors from every evaluate (their whole database at the moment sits at round 1.9 million critiques). Not all of that data is made public on the web site. The knowledge is, nevertheless, being made out there via the brand new dashboard. It contains:

  • Data on clients switching distributors and the explanations for the change.
  • Customer sentiment metrics together with comparisons with opponents.
  • Ratings and buyer suggestions.

The knowledge may be sliced by time interval, area and trade.

Internal groups are misaligned on technique, as opponents win extra market share and clients proceed to churn. While not intentional, this end result happens too typically when selections are rooted in guesswork — or partial, siloed knowledge at greatest. With G2, we are able to unlock a a lot deeper and extra complete stage of intelligence not discovered elsewhere.”

Sangram Vajre, CEO and co-founder, GTM Partners (in a launch).

Dig deeper: B2B buyer journeys that start at evaluate websites are considerably shorter

Why we care. It relies upon what facet of the fence you’re on. If you’re within the enterprise of selling software program, this represents additional worth from one of many main software program evaluate websites. On the opposite hand, if you happen to’re within the enterprise of shopping for advertising and marketing know-how, it’s helpful to know the sorts of information distributors are gathering to be able to higher promote to you.

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About The Author

Kim Davis

Kim Davis is the Editorial Director of MarTech. Born in London, however a New Yorker for over twenty years, Kim began masking enterprise software program ten years in the past. His expertise encompasses SaaS for the enterprise, digital- advert data-driven city planning, and purposes of SaaS, digital know-how, and knowledge within the advertising and marketing area.

He first wrote about advertising and marketing know-how as editor of Haymarket’s The Hub, a devoted advertising and marketing tech web site, which subsequently turned a channel on the established direct advertising and marketing model DMN. Kim joined DMN correct in 2016, as a senior editor, changing into Executive Editor, then Editor-in-Chief a place he held till January 2020.

Prior to working in tech journalism, Kim was Associate Editor at a New York Times hyper-local information web site, The Local: East Village, and has beforehand labored as an editor of an educational publication, and as a music journalist. He has written a whole lot of New York restaurant critiques for a private weblog, and has been an occasional visitor contributor to Eater.