Dental Lab Marketing Guide: Top Tips to Attract Customers

Dental Lab Marketing Guide: Top Tips to Attract Customers

Dental Lab Marketing Guide: Top Tips to Attract Customers

It is perhaps laborious to know the place to begin advertising and marketing your dental lab, but new shoppers are essential to its success. Here are three of the perfect methods to attain physicians and different clientele. 

1. Your beliefs. 

Set a aim. What are your organization’s values? Do you worth high quality and pace? Is your goal to meet each deadline and get a free case should you miss one? Your lab’s mission informs shoppers of its objectives. It ought to profit shoppers. 

“We guarantee every case on time, or it’s on us!” is your mission assertion. This exhibits present and future shoppers that your lab won’t ever miss a deadline. They don’t desire a affected person within the chair prepared to seat their new crown that they spent hundreds of {dollars} on simply to contact the lab and discover out they gained’t have it that day. It’s unprofessional and makes the physician appear disorganized to the affected person, costing you. 

Consistency additionally helps. You can’t set up an excellent enterprise by lacking your mission assertion. Hand-checking each case earlier than it leaves the lab helps preserve consistency. This prevents work from being despatched out with seen defects like open contacts, tight nightguards, or off shades.

2. Specials

Specials and promotions appeal to new prospects. New physicians ought to choose a lab promotion for a sluggish space. For occasion, Stomadent Labs does an ideal job of this with their new shopper particular. Send potential shoppers a letter, e-mail, or brochure with a nightguard or sportsguard low cost. 

If you need extra pressable work, strive half-off an Emax crown coupon. If you need extra milled zirconia, contemplate a complimentary single-unit full-contour crown. 

Freebies take away danger and are terrific incentives. Sending you a case to check doesn’t value the physician something. If they like your work, you get an account. If not, no injury performed. 

Send tailor-made advertising and marketing to medical doctors not utilizing your lab for present accounts. To appeal to a physician who completely does crown and bridge with you, give a reduction on a denture or orthodontic equipment. If your lab lacks denture or ortho departments, provide one thing totally different. To entice a buyer to offer you an implant case, provide a complimentary crown over an implant. You’ll get further implant work in the event that they prefer it. It’s good to prioritize getting implant circumstances from physicians over your opponents since they’re profitable. 

Time-sensitive advertising and marketing. Give the promotion a deadline so the physician doesn’t ignore it as a result of it’s not pressing. Make it “one time use per doctor” to stop physicians from scanning and printing the coupon and attaching it to many circumstances. You may additionally monitor what labored and what didn’t. After a month, you know the way many fliers have been returned for utilization and what number of weren’t. Plan specials with this knowledge. 

3. Social media 

Today, labs should be on-line. Create Linked In, Instagram, and Facebook pages to your lab and replace them usually. Post one thing on every of them on a regular basis, or no less than weekly. 

You don’t want to write distinct posts for every platform should you submit the identical content material. 

These posts is perhaps as fundamental as a wax-up, a zirconia crown within the CAD system earlier than milling and sintering, or a technician working. Try photographing each prosthesis earlier than it leaves the lab and publishing one a day. 

You may additionally produce an tutorial article the place the technician leads you thru their course of to educate shoppers on prosthesis design. Take a before-and-after picture of your diagnostic wax for social media and search engine optimization.