Online buying is booming. During the final 5 years, {the marketplace} has grown exponentially as a share of world retail revenue. Consumers are on-line, and their expectations are shifting. They’re in search of procuring experiences personalised to their needs and wants. Brands that ship real-life experiences via wealthy media–shoppable movies, real-time customization, user-generated content material and extra–will drive extra conversions and revenue.
Find out how one can differentiate your model on-line and what you are able to do now to put together for what’s subsequent for e-commerce.
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About The Author
Cynthia Ramsaran is director of customized content material at Third Door Media, publishers of Search Engine Land and MarTech. A multi-channel storyteller with over 20 years of editorial/content material advertising expertise, Cynthia’s experience spans the advertising, know-how, finance, manufacturing and gaming industries. She was a author/producer for CNBC.com and produced thought management for KPMG. Cynthia hails from Queens, NY and earned her Bachelor’s and MBA from St. John’s University.