25+ Typography Trends for 2023

25+ Typography Trends for 2023

Want to provide your design a fast facelift? Using new and fascinating typography traits is perhaps the reply. Designers are utilizing daring colours, cutouts, gradients, and even customizations to create lettering that stands out.

Changing typefaces or recreating a picture or header in a trending model may give a design a contemporary look and not using a full-scale overhaul. Not positive the place to start out? This checklist options typography traits with examples to make use of as inspiration for methods to use them.

Here’s a take a look at the highest typography traits this 12 months.

All Caps Everything

typography trends

Here’s a typography pattern we didn’t see coming: All caps all the pieces for an internet site design.

But it might probably work – and nonetheless be readable with out coming throughout as too aggressive – with the appropriate typeface. A pleasant sans serif with loads of spacing is approachable when utilizing all caps, loads of house within the design, and really brief chunks of textual content.

If you scroll via the instance from Run Puma, above, you’ll see they do exactly that. The whole narrative is in all caps, and whereas it’s daring, it’s not essentially off-putting. This typography pattern works with simply the appropriate content material and magnificence.

Thin and Condensed

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The subsequent two traits have a really yin and yang really feel to them. Here, skinny and condensed lettering is gaining recognition. Once taboo, a predominance of high-resolution screens has made this model of typography extra readable and simpler to work with.

Again, this pattern wants simply the appropriate phrases and typeface to be efficient and works finest once you aren’t delving into exceptionally lengthy blocks of textual content.

In the instance above, skinny and condensed lettering completely matches the model of the general design and is complemented on the scroll with a monospaced, extremely readable possibility.


typography trends

On the opposite finish of the spectrum from skinny typefaces is using slabs.

While daring headline choices have at all times been slightly common, many designers have shied away from going all-in with slabs as a result of, like caps, they’ll appear to scream at customers. The trick is to mix spacing, brief phrasing, and readable typefaces in order that utilization is an asset, not a problem.

What we love in regards to the instance above is using a smaller slab headline on the backside of the homepage, with tremendous pleasant and tender imagery to steadiness the burden of the font itself. It highlights the significance of the phrases in an approachable approach.

Two-Color Headlines

typography trends

There has been a number of coloration in headlines not too long ago. This design pattern is gaining traction rapidly and for good cause – coloration can assist add emphasis to particular phrases or phrases which can be vital to the design.

The factor that’s a little bit totally different about what we’re seeing proper now’s that coloration is sprinkled via the phrases, slightly than only one phrase initially or finish of the phrase.

The look is good and smooth, however the problem is to concentrate to the phrases and the way they could learn once you solely take a look at one coloration or the opposite. You need to ensure that the phrases, no matter coloration, are straightforward to scan and skim rapidly.

Text on a Path

typography trends

This typography design pattern would possibly take a minute to search out. Note the round textual content within the backside left nook of the instance above (inexperienced circle) – the letters are created on a path to kind a round form.

There are tons of internet sites utilizing this method with textual content – typically pairing it with animation as properly – to assist draw customers down the web page or encourage some form of motion or interplay.

In many instances, this textual content aspect can also be round.

When working with textual content on a path, you will need to use a number of phrases which can be straightforward to learn. You don’t need the message to get misplaced within the impact right here.

Background Text Elements

typography trends

Designers are utilizing all the pieces to create layered background depth and results, together with typography. For probably the most half, it is a tremendous refined approach (as you possibly can see within the instance above).

Often outsized letters or phrases are a part of the background, set in a approach that had little or no coloration distinction from the first background coloration. This background impact creates good depth in an nearly watermark impact.

What’s good right here is you get a little bit additional emphasis for a key phrase or emblem. The problem can come when you’ve textual content on prime of the textual content. This is the place dimension and scale distinction are vitally vital in order that all the pieces stays readable.

Outline Fonts

typography trends

Outline fonts are an enormous deal.

You’ll discover this pattern largely within the hero space of internet pages for the principle copy. While makes use of range considerably there are a number of components that you just’ll discover nearly each time:

  • Sans serif typeface
  • All caps textual content for define letters
  • Paired with crammed lettering
  • Oversized textual content components

Outline font choices might be a number of enjoyable to make use of. You simply must be cautious in relation to readability. Letters can get misplaced in background pictures and movies rapidly. So take care with coloration, distinction, and placement.

And don’t overdo it. An define font works finest for a degree of emphasis, to not create your whole message.


typography trends

It’s a typography pattern you may not anticipate – italics.

Long considered one thing seldom utilized in web site design, italic typography is displaying up far and wide. From hero headers to smaller textual content components to accent phrases paired with one other typeface, italic typography is having a second.

Often italics are utilized in such a approach that they mix with sort components round them, even utilizing daring or underlines (similar to the instance above) to finest mix in.

“Unreadable” Layers

typography trends

The subsequent two typography traits and considerably comparable and each break an surprising rule: They are a bit unreadable. But that’s okay as a result of the remainder of the design fills within the blanks and retains the location interactive.

In this instance of the pattern, outsized textual content components are in a layer behind a foreground aspect. Every different sort aspect on the display is extremely readable to offer loads of assist for the aspect that isn’t.

The foreground object additionally, within the instance above, fades out and in over the textual content as a way to learn it forwards and backwards.

The last aspect that helps pull all of it collectively is the concept that the phrase isn’t important to the design. It’s the model identify, which you would possibly know from the logotype, however is much less vital than what the corporate/web site does.

Text That Goes Off the Screen

typography trends

Following the pattern of “unreadable” layers are textual content components that lose readability as a result of they animate on and off the display. This typography impact is far and wide and infrequently paired with an outsized font and simply a few phrases that scroll towards the left facet of the display.

This typography pattern works finest when there’s not a number of different movement on the display and the phrases are readable with just some seconds of watching. If the textual content is just too sophisticated, you threat customers by no means determining what the phrases say.

As with the earlier instance, be certain that the supporting textual content components present loads of data so that folks know precisely what the design is about.

Experimental Typefaces

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Experimental typefaces are all the fad with expressive and fascinating types that add loads of persona to design tasks. Experimental typefaces are available a number of totally different kinds – they might embrace funky shapes or strokes, coloration, or animation.

The better part about these type-styles is that they’ll inject a novel, and really particular, vibe right into a mission.

You can discover experimental typefaces from a number of totally different foundries or impartial sort designers. If you need to take a peek at some new experimental choices, head over to Typelab.


typography trends

Serifs are again. Once deemed “hard to read online,” typography with tiny additional strokes on characters is popping up in every single place.

And by the way in which, that readability problem with serifs on-line is a complete fantasy.

If you need to use serifs for internet tasks, look for lettering types which have common to thicker strokes and take note of line spacing in relation to ascenders, descenders, and serifs or ligatures so that each phrase is simple to grasp.

From easy sq. serifs, similar to within the instance above, to extra elaborate thrives, this typography model has a lot character and allure. It can add a pleasant enhance to easy design outlines and people who use house properly.

Short, Fat Fonts (Low X-Heights)

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Another sort model that’s trending in a serious approach is typefaces which have brief stature and large stance. Many of those typefaces function all-caps character units, however after they function lowercase letters, might be recognized by a low x-height.

This sort model tends to work finest when there’s not loads competing with it on the canvas. It’s additionally finest suited for shorter phrases or phrases, on account of readability.

These brief, fats fonts additionally work finest for designs which have a super-modern really feel. They are nearly futuristic in scope and design in lots of situations.

Handwriting Styles

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The Sharpie marker model is kind of common amongst web site designers in relation to show typefaces. And there are many handwriting typefaces to select from so that you just get simply the appropriate appear and feel.

Much of the present handwriting typeface pattern is concentrated on printed letters with higher and lowercase characters with thicker strokes and a little bit of roughness to them.

Typefaces may additionally embrace little additional gildings that make sure characters really feel much more particular. When it involves handwriting types with extra cursive or script-type designs, you might be prone to discover lengthy tails and elaborate swashes.

Left Alignment

typography trends

Left-aligned textual content is readable, elegant, and might create an off-center steadiness that has a basic really feel.

The trick to utilizing left-aligned typography is to concentrate to line breaks and the dimensions of the textual content. Think about the whole textual content aspect as a single aspect. More traces of textual content and extra phrases will really feel greater than a few phrases. Adjust the dimensions and line spacing accordingly.

For an much more constant really feel, contemplate aligning different components to the left as properly. Create a grid “margin” for components to relaxation, similar to the instance above from The Urban Village Project. Note the model identify, two ranges of textual content, and a name to motion button are all left-aligned on the identical invisible aircraft.

Rounded Sans Serifs

typography trends

This is a pattern that just about anybody can use and it’s so easy you may not even see it till you begin trying. Projects are full of rounded, easy sans-serif typefaces.

What’s nice about this pattern is that it really works with all the pieces. Rounded sans serifs are among the many most readable typefaces. Most designers utilizing this pattern are additionally utilizing fonts with medium to thick uniform strokes with satisfactory letterspacing as properly.

Everything about this typography pattern is centered on optimum readability. Plus, you possibly can pair it with different typography traits for an much more fashionable look. The instance above makes use of each rounded sans serifs and left-aligned textual content.

Subtle Gradients

typography trends

Designers simply can’t appear to get sufficient of gradients. (I’ll admit to being one in every of them!)

Subtle gradients as an accent in typography are the following evolution of this pattern.

What’s good in regards to the pattern is that gradients are so refined that you just may not even see them at first. There’s only a slight variance within the coloration that helps pull the attention throughout the lettering.

Gradients are finest used with thicker typefaces and to accent particular phrases or phrases.

Be cautious to not overdo it an excessive amount of. An excellent textual content gradient maintains constant distinction throughout the phrase in order that it’s not jarring to learn and in order that it stands aside from the background.

Animated Typography

typography trends

One of the largest total traits in design is animation. And there’s no cause this may’t apply to typography as properly.

More designs are utilizing lettering that strikes, shifts, or is impacted by a hover state (similar to the instance above). All of those methods can result in a extra interactive, richer person expertise.

When animating textual content, it’s vital to think about how and the place customers can be studying the data (some animated components similar to video don’t work properly on all cell units but). Make lodging in order that even when the animation doesn’t work correctly, there’s nonetheless a worthwhile person expertise the place messaging is evident.

In that regard, one of the best textual content animations typically begin with lettering that’s clear and simple to see. Animation comes into play after a delay or as a part of person interplay. This can delight and shock customers (possibly even leading to extra time on-site).

Consider velocity rigorously with typography animations – if the textual content strikes too quick, customers will miss the message utterly; if the textual content strikes too slowly, customers would possibly click on away earlier than studying all the content material. It have to be good. (User testing can assist you discover a great velocity.)

Stacked Text Blocks

typography trends

While typography is trending towards being considerably smaller in dimension, it nonetheless carries simply as a lot weight. Designers are stacking a number of traces of textual content, notably in hero headers, for a weighted message with extra phrases.

The pattern is vital to notice as a result of it reveals a shift in making an attempt to speak a little bit extra absolutely with customers and fewer of an expectation that one phrase can be sufficient to entice somebody to interact with a design. More data offered in a visually partaking approach is usually a higher resolution that results in extra person engagement.

The key issues in relation to stacking a number of traces of textual content are to discover a typeface that’s readable when used with extra letters (and even when utilized in all caps, which is a well-liked possibility), has satisfactory linespacing in order that traces are straightforward to differentiate and that breaks within the copy are logical. When stacking textual content, there needs to be a definite move from line to line that’s each apparent in methods to learn the phrases and that customers ought to transfer to the following line of copy earlier than another a part of the design.

Because of challenges with line breaks and ease of studying, textual content stacks are sometimes on one facet of the display in order that the designer has extra management. This construction also can create concord between a textual content aspect and one other visible on the display for an asymmetrical steadiness that’s interesting to take a look at.

Color Fonts and Type

2019 typography trends

While there was a number of black and white textual content in additional minimalist types, colours are roaring again.

Color fonts are a category of sort of their very own and have popped up far and wide. They’re extra common than many initially anticipated and have enjoyable functions in design tasks.

You can learn all about coloration fonts right here in our newbie’s information. The idea of coloration fonts has opened up extra tasks to paint in typography total as properly.

While there was a number of black and white textual content in additional minimalist types, colours are roaring again. Many designers are utilizing vibrant coloration typography with minimal types, such because the Tilted Chair, above. Color can add additional visible curiosity and emphasis on the phrases in coloration.

Bright choices, such because the purple within the instance, assist draw the attention and function an ideal springboard for messaging, constructing model identification, and drawing customers into the design.

Highlighted Type

2019 typography trends

This is a type of traits that’s a little bit stunning to see: highlighter-style emphasis on lettering to create emphasis.

From easy highlights to separate lettering from the background to underlines to animated highlights, there are many methods to make use of this sort of design pattern. And whereas it’d sound a little bit odd once you describe it, the precise visuals are fairly gorgeous.

This approach is finest for phrases that you just actually need customers to see. It additionally works higher for shorter blocks of textual content in order that the spotlight doesn’t get overwhelming and take over the design.

Cutouts and Overlays

2019 typography trends

Both of those methods have a number of visible curiosity and might be enjoyable to create.

Layered results are an effective way to make a design look loads much less flat. Doing it with typography is usually a good possibility.

Cutouts and overlays discuss with textual content components that don’t have any coloration fill. A cutout permits no matter is within the background layer to indicate via the kind design, such because the animated sports activities imagery within the instance above. An overlay is usually clear lettering over a background as a way to see the background via letters whereas nonetheless studying them.

Both of those methods have a number of visible curiosity and might be enjoyable to create. They work finest with giant lettering, not many phrases, and a show typeface.

Overlays work nice with pictures, textures, and even video backgrounds. Just be certain that to keep away from a number of different design results when utilizing this method. (You don’t need to overwhelm the person.)

Layering with Other Elements

2019 typography trends

In most tasks, textual content components and different components are stored pretty separate. But that concept has modified fairly a bit and designers aren’t shying away from permitting textual content and different components to overlap. The finish consequence might be fairly cool and really assist customers deal with the phrases on the display a little bit extra.

While the commonest makes use of of the typography pattern in apply are textual content components that overlap boxed pictures or coloration, MJND kicks it up a notch. This design merges the individual within the picture with typography in order that it’s reduce out round him (just like the individual is strolling into the phrases).

This is a way that comes from print design the place it’s extra common – and fairly truthfully simpler to execute – and might create a shocking show. The trick is having the appropriate picture and sustaining the readability of each single letter. (Be cautious to not create unintended phrases due to lacking character strokes or components.)

Text with Gradients

2019 typography trends

The most underappreciated design strategy of all time is perhaps the gradient. It significantly will get a foul popularity due to poor utilization. But when executed properly, gradients are gorgeous. That’s the case with the instance above, Design Spin.

Just the appropriate a part of the headline encompasses a easy blue-to-green coloration change. It’s straightforward to learn and perceive and emphasizes precisely the appropriate place. The gradient feels fashionable and contemporary and provides just a bit extra visible intrigue than a single coloration alone. It’s an ideal match for the minimal design of the web page and, with the gradient within the scroll button, there’s a route cue from the principle typography to the following step the person ought to take.

“Overdone” Effects

2019 typography trends

No impact is off the desk.

It’s not typically that “overdone” is used favorably when speaking about any design approach. But in relation to the overdone typography pattern, it might probably work.

This sort pattern has a retro really feel and is characterised by textual content and textual content results which can be so excessive that you have to learn the phrases. There are outlines and shadows and bevels and fades and loopy colours. No impact is off the desk.

And the extra results you pile on, the extra customers would possibly look. This model works finest with a easy design scheme, similar to Schnitzel Love, above.


Personally, typography traits are one in every of my favourite issues to dive into. Lettering is such a necessary a part of all design.

My favourite typography traits are people who push the boundaries of what’s frequent however nonetheless preserve readability. What do you want by way of typography? Let’s discuss it on Twitter. (Just point out @carriecousins and @designshack!)

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